The World is Doomed

At MUI, we believe in tackling the big and small issues. Whether that be something that affects us individually or something that affects us (using the Royal “us” here) as a whole big-ass group of people on a rock with water and air. The important part is you have to start somewhere and like any good 12 step program will tell you, the first step is acknowledging the problem.

Like most great thinkers in human history — Plato, Socrates, Aristotle, Confucius, Norm from Cheers — We drank a bunch and woke up with some really good notes on what’s plaguing humanity and our world… and some very serious ruminations on “at what point specifically does a fart become a shart”? (Nobel prize nomination?) Point One of our two point plan for doing business (if you don’t know what we’re talking about, see here) dictates that we publish this list. This list will continue to evolve as we advance our understanding and our grasp on this whole “being alive with other people being alive and not killing ourselves or getting ourselves killed” thing we’ve got going on right now.

The above is what we would have written as our first charter with the world at large. We’ve been screaming this shit for years, but no one wanted to listen. We made our list and it was brilliant, inspired, and, dare we say? Erotic. HOWEVER, all of our visionary shit was falling on deaf ears. That’s because everyone was just so goddamn entranced going to the paper-pusher job, working super hard, and getting stressed the fuck out over it. So, we had to revise the list so that people would pay attention to our wicked good, hyper-accurate assessment of the various things that have gone wacky and need an adjustment ASAP. So, we wrote Muffled Screams and Broken Dreams to provide some insight on how to get some of your time back (TO START PAYING MORE ATTENTION TO US AND HOW WE’RE FIXING THINGS).

So, revised list.

THE MUI OFFICIAL LIST OF SHIT THAT WE’RE GOING TO FIX.

1. Too many people are having their time stolen but corporate. Time they would otherwise definitely dedicate to us. (File under Corporate Businessy Bullshittery
   a. Step 1: Enlightenment — Complete.
    — Released Muffled Screams and Broken Dreams to bring attention to the issue and offer our guidance on dealing with the situation
   b. Step 2: Fuck this shit — Ongoing.
    — Released MUI Resume building workshop
    — Release MUI job hunting tutorial
2. Climate Change fucking up all the fun places to go
3. Artificial Intelligence is probably going to murder us all
4. Nostalgia is destroying our creative foundations
5. Shit sucks and people need to take a breather from social media
6. We need to understand people better
7. Is there still cell phone radiation from the early 2000s. Is that still a thing?
8. There are plagues of society that we deal with everyday that need a solution (think excessive stoplights)
9. People and animals are fucked up emotionally. They’re giving domesticated animals Prozac.
10. Tech startups and the “fuck it, let’s just get it to market” business idea are going to kill us all.
11. Politicians and big business are evil, but not in fun ways like the movies promised.
12. The people need a new “let’s go to the moon” thing to get behind

This list will obviously change as society changes, but we thought we’d take our first crack at prioritizing all the thing we’re definitely going to fix. Future updates will be tracked on our website minimallyuseful.com.

XOXO
Minimally Useful Industries